No one has ever claimed that running a fashion label and designing collections is easy. It's tough, really tough.
But there was one day in the season I absolutely loved and that was the shoot. It's the culmination of all your hard work and a day when I could finally sit back and watch other creatives bring the collection to life. I have worked with some lovely people over the years especially my partner Andreas Bleckmann who did all the photography for the brand. He brought a consistency to the shoot and created a fun relaxing atmosphere. These are a few of my favourite images.
Thank you, Andreas x